GIVEN FEWER COUPONS, SHOPPERS SNUB MACY’S

September 29th, 2007 Uncategorized

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Coupon, coupon. Who’s got the coupon? Apparently not Macy’s customers, so they are turning their back’s on Macy’s. Customers want coupons!

“It was the boldest stroke in American retailing in decades. The Macy’s chain completed its takeover of 410 department stores around the country a year ago and renamed them all Macy’s, vowing to lure shoppers with innovations like price scanners in the aisles and exclusive fashions from the likes of Oscar de la Renta.”

“So far, the grand plan is not working.”

“A big reason? Macy’s forgot a basic law of human nature: Shoppers love a deal.”
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