Try to envision a different way to use cellphones. What if you could buy any phone at any store and then put any software on it and use any carrier you wanted? What if the cost was subsidized by paid advertisements? That’s what Google has in their mind.

“If Google succeeds with federal regulators, it could change the way millions of Americans use their cellphones and how they connect to the Internet on their wireless devices.”

“In the Internet giant’s view of the future, consumers would buy a wireless phone at a store, but instead of being forced to use a specific carrier, they would be free to pick any carrier they wanted. Instead of the wireless carrier choosing what software goes on their phones, users would be free to put any software they want on it.”

“Google believes that the cost of voice calls and data connections to the Internet may be partly subsidized by advertisements brought to users by Google’s powerful online advertising machine.”

“There might even be a Google phone.”
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